Healthcare startups often have a strong mission and innovative solution, but turning that vision into a sustainable business requires more than legal documents. It requires understanding where the organization creates value, how that value can generate revenue, and what investors and payors need to see before they commit.

She works with healthcare startups and emerging companies to identify and pursue opportunities for growth, investment, and sustainable payor revenue. She begins by diving deep into understanding the healthcare problem the organization is solving, the gaps it is addressing, the value it creates, and whether its approach improves payor metrics, healthcare outcomes, or both.

She then translates that strategy into the corporate, transactional, and regulatory framework necessary to support growth—helping founders establish their entities, structure relationships with investors and advisors, negotiate with payors and other business partners, and develop the agreements and governance structures needed to operate and expand.

My strategic work includes:

• Revenue and Payor Strategy: Identifying opportunities to increase revenue through Government and Commercial payors and developing strategies to support expansion into new markets.
• Funding and Investment Strategy: Helping startups position their healthcare solution and value proposition to attract investors and identify sustainable sources of funding.
• Corporate Structure and Governance: Advising founders and management teams on entity formation, ownership structures, operating agreements, governance, and the roles of founders, investors, advisors, and management.
• Strategic Contracting: Developing and negotiating the agreements needed to establish relationships with payors, providers, vendors, investors, advisors, and other strategic partners.
• National Expansion: Helping healthcare companies develop the legal and business infrastructure necessary to expand their operations and revenue opportunities nationally.
• Risk Management: Identifying legal, regulatory, operational, and contractual risks early so that they do not become barriers to growth.

Current Startup Engagements

Family Caregiver Healthcare Startup
Providing strategic advice to a healthcare startup focused on supporting family caregivers, including strategies for obtaining a revenue stream by developing relationships with Government and Commercial payors. The engagement includes advising on opportunities to expand revenue sources and developing a framework for national growth.

www.rubywell.com

Healthcare Data and Provider Performance Company
Providing corporate and governance assistance to a startup whose mission is to give individual healthcare providers actionable data and knowledge about their performance so they can better understand their value and negotiate more effectively with payors. Advised the founding team on entity structure, operating agreements, investor and advisor arrangements, governance, and the legal framework necessary to support the company’s “go to market” funding.

My goal is to help healthcare entrepreneurs turn a good healthcare idea into a business that can attract capital, generate revenue, negotiate effectively, and grow—while building the legal foundation to support that growth.